Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

COMM 3360: Principles of Public Relations

Demographic Research Tools

Media Kits

Search Google for media kits (sometimes called press kits), which often include demographic information about a publication's readership. For example, here's the media kit for Popular Science which includes a profile of the magazine's readers.