Consumer Behavior
Market Research
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Mintel Market ReportsDetailed demographic and psychographic consumer research, sales data and market information along with analysis, context and commentary provide the complete picture of the past, present and future of key consumer markets.
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StatistaStatista provides statistical data on many topics including media, business, politics, society, technology, and education. Sources include market reports, trade publications, scientific journals, and government databases.
Media Kits
Media kits include demographic information about a publication's readership. For example, here's the media kit for Popular Science. SRDS listings often link to media kits, but you can also find them on the web. Try a search like this one.
Demographics & Psychographics
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Social ExplorerSocial Explorer provides quick and easy access to modern and historical U.S. census data and demographic information.
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ESRI Tapestry SegmentationEnter a zip code to see market segments by neighborhood. ESRI classifies people according to custom psychographic labels. People who live near Trinity, e.g., are described as "Set to Impress," which includes a certain set of socioeconomic indicators and consumer behaviors.
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Pew Research CenterSurvey reports, demographic studies and data-driven analysis from the Pew Research Center, a nonpartisan think tank. Research areas include: US Politics and Policy; Journalism and Media; Internet and Tech; Science and Society; Religion and Public Life; Hispanic Trends; Global Attitudes and Trends; Social and Demographic Trends; and more.