It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
COMM 3360: Principles of Public Relations: Market & User Research
Detailed demographic and psychographic consumer research, sales data and market information along with analysis, context and commentary provide the complete picture of the past, present and future of key consumer markets.
Statista provides statistical data on many topics including media, business, politics, society, technology, and education. Sources include market reports, trade publications, scientific journals, and government databases.
Media kits include demographic information about a publication's readership. For example, here's the media kit for Popular Science. SRDS listings often link to media kits, but you can also find them on the web. Try a search like this one.
Enter a zip code to see market segments by neighborhood. ESRI classifies people according to custom psychographic labels. People who live near Trinity, e.g., are described as "Set to Impress," which includes a certain set of socioeconomic indicators and consumer behaviors.
Survey reports, demographic studies and data-driven analysis from the Pew Research Center, a nonpartisan think tank. Research areas include: US Politics and Policy; Journalism and Media; Internet and Tech; Science and Society; Religion and Public Life; Hispanic Trends; Global Attitudes and Trends; Social and Demographic Trends; and more.