Consumer Behavior
Market Research
- Mintel Market Reports This link opens in a new window
Detailed demographic and psychographic consumer research, sales data and market information along with analysis, context and commentary provide the complete picture of the past, present and future of key consumer markets.
- Statista This link opens in a new window
Provides statistical data on many topics including media, business, politics, society, technology, and education. Sources include market reports, trade publications, scientific journals, and government databases.
Demographics & Psychographics
- Social Explorer This link opens in a new window
Provides quick and easy access to modern and historical U.S. census data and demographic information.
- ESRI Know Your NeighborhoodEnter a ZIP code to unlock information about the populations in your neighborhood, including common behaviors, spending habits, and disposable income. ESRI groups consumers into psychographic categories. For example, people who live near Trinity are described as "Set to Impress," which includes a certain set of socioeconomic indicators and consumer behaviors.
- Pew Research CenterSurvey reports, demographic studies and data-driven analysis from the Pew Research Center, a nonpartisan think tank. Research areas include: US Politics and Policy; Journalism and Media; Internet and Tech; Science and Society; Religion and Public Life; Hispanic Trends; Global Attitudes and Trends; Social and Demographic Trends; and more.