Covering thousands of consumer periodicals and business and healthcare trade magazines, this database gives advertising page rates, audited circulation data, contact information, and how to order media kits. Updated continuously with current data.
NOTE: The library subscribes to Consumer Media Advertising source only and not the entire SRDS package.
Directory of newspapers, magazines, radio, and television media arranged by city. Gives circulation figures and general advertising rates for most print media; general advertising rates for TV stations are sometimes included, but not for individual shows.
Media Kits
Media kits include demographic information about a publication's readership. For example, here's the media kit for Popular Science. SRDS listings often link to media kits, but you can also find them on the web. Try a search like this one.