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These are resources you'll need for Dr. Charlene Davis's marketing project in
MKTG 2301. Please feel free to contact me with any questions or to set up an appointment!
D&B Hoovers delivers insightful information on more than 162 million businesses, both public and private, around the world; including the UK, Europe, Asia Pacific and emerging markets. Search by Company Name, Executives, Industry or by using Conceptual Search and Business Signals. Business data includes Annual Revenues, Employee Counts, Corporate Family Tree, Key Contacts, Analyst Reports, SWOT reports, stock data, financials and other vital information
varies;Current year reports with 5-7 years financial and stock data
Statista provides statistical data on many topics including media, business, politics, society, technology, and education. Sources include market reports, trade publications, scientific journals, and government databases.
Detailed demographic and psycho-graphic consumer research, sales data and market information along with analysis, context and commentary provide the complete picture of the past, present and future of key consumer markets.
IBISWorld provides reports for all of the 723 industries in the United States as categorized by the North American Industry Classification System (NAICS). IBISWorld research reports contain trends, statistics and analysis on market size, market share of competitors, and industry growth rates. Performance analysis includes emerging industry trends as well as recent production performance and 5 year forecasts.
Contains detailed descriptions of companies, industries, and mutual funds; company information includes a description of the company, stocks & bond issues, earnings estimates, dividend and split history and more. Industry surveys cover industry trends, forecasts, major players and market share data, key ratios, and statistics. Screening tools for companies, stocks and bonds are available.