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MKTG 2301: Principles of Marketing
Company & Industry
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MKTG 2301: Principles of Marketing
Company & Industry
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Anne Jumonville Graf
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Welcome
Below you will find links for doing market research on companies and industries
"Articles"
will take you to additional databases for access to subscription news and business journal
For more help, use the contact information on this page to email or schedule an appointment.
Company research
Hoover's (off-campus access available)
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Public and private company information. Find org charts and company leaders as well as business data: revenues, SWOT, stock data, other financials.
Industry research
IBISWorld
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Research reports for all NAICS industries including trends, statistics and analysis on market size, market share of competitors, and industry growth rates and forecasts.
Statista
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Searchable data points across topics, including media, business, politics, society, technology, and education. Some specific company data as well.
Mintel Market Reports
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Demographic and psychographic consumer research, sales data and market information.
MarketScope Advisor
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Financial information on companies as well as industry trends, forecasts, major players and market share data, key ratios, and statistics.
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