Writing for the Web is Different
People don't read web pages the same way that they read books or articles:
- They scan and skim rather than reading word for word.
- They tend to read in an F-shaped, zigzag, or "lawnmower" pattern, scanning the tops and sides of the page rather than starting at the top and reading down.
- They look for relevant information that will help them accomplish a given task.
Key Concepts for Writing for the Web:
- Keep text to a minimum.
- Use subheadings, bulleted lists, or numbered lists to chunk information
- Use images selectively to add interest or to provide help/illustration
- ​Avoid jargon when possible.
- Use plain language that non-experts can understand.