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MKTG 4385 Marketing Consultancy
Guidance for researching nonprofit organization marketing
Find diverse global perspectives on topics related to business, communications, economics, education, political science, social sciences and more from a variety of news media including newspapers, newswires, blogs, broadcast transcripts, periodicals and web-only content including the San Antonio Express-News.
Business Source Complete covers several disciplines of business, including marketing, management, accounting, finance and economics. Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.
Scholarly, multi-discipline, full text journal database designed specifically for academic institutions. Covers the social sciences, humanities, education, computer sciences, engineering, language and linguistics, arts & literature, medical sciences, and ethnic studies.
Complex tool that allows you to create cross-tabulations of variables such as demographics, psychographics, product purchases, activities, and media consumption. Tutorial links are given on this page, but I recommend making an appointment with me for further assistance.