Your task: write a detailed narrative for a professional media product pitch. In other words, get that VC moola! Your paper must include five sections and a minimum of ten citations that support your contentions.
- Description
- What makes your app unique? What are its most compelling features?
- Is the content static or regularly updated? Implications thereof?
- Can its contents be accessed through other means?
- Does your app benefit from any synergies (or vice versa)?
- Target Market
- Which demographics are you targeting?
- What is the average income of your target market?
- What are the psychographic or lifestyle indicators of your target audience?
- What information would you want to collect from your target audience? Why?
- Market Analysis
- How many similar apps exist? How open is the market for your product?
- Who are your primary competitors?
- Which competitors are especially well established or entrenched?
- The Business Model
- Do you hope to profit from your app? If so, how?
- What are the constraints of your business model?
- How much can you reasonably plan to earn within the first 12 months after launch?
- The Sell
- Summarize your major points in a persuasive manner.
- Why should I fund your app over all others?
- Why would it be beneficial to do so?