Your task: write a detailed narrative for a professional media product pitch, i.e., get that VC moola. Your paper must include five sections and a minimum of ten citations that support your contentions.
What makes your app unique? What are its most compelling features?
Is the content static or regularly updated? Implications thereof?
Can its contents be accessed through other means?
Does your app benefit from any synergies (or vice versa)?
Which demographics are you targeting?
What is the average income of your target market?
What are the psychographic or lifestyle indicators of your target audience?
What information would you want to collect from your target audience? Why?
How many similar apps exist? How open is the market for your product?
Who are your primary competitors?
Which competitors are especially well established or entrenched?
The Business Model
Do you hope to profit from your app? If so, how?
What are the constraints of your business model?
How much can you reasonably plan to earn within the first 12 months after launch?
Summarize your major points in a persuasive manner.