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MKTG 3382: Integrated Marketing Communications

Key resources for researching companies, products, branding, and advertising resources.

Advertising Resources

Use these resources to plan your marketing campaign. Note that specific rates for TV commercials can be very hard to find. The San Antonio TV rate card gives ballpark estimates for our own market. The Thumbnail Media Planner is quite useful for this. You can also find some specific rates that were charged for top-rated shows in the trade journals in Business Source Complete and Nexis Uni.

Social Media Books--examples

TV and Radio

Magazines, Newspapers, and Billboards