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COMM 3361: Principles of Advertising

Consumer Data

Psychographic Data

Simmons Insight publishes consumer data on product and brand usage, spending behavior, media habits, and more. Use it to create custom reports of consumer attitudes and behaviors. The underlying data comes from the Simmons National Consumer Study (NCS), a survey sent to thousands of adult consumers in the 48 contiguous United States.

Simmons can help you:

  • devise a marketing strategy: determine which market segment to target when selling a product
  • make advertising decisions: study which media may reach a particular target group
  • find statistics and data: determine how many people in the sample read, use, or buy X. Who are they?

Note that Simmons is limited to two simultaneous users. Please log out when you're finished using the database.