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MKTG 3382: Integrated Marketing Communications

Key resources for researching companies, products, branding, and advertising resources.

Simmons OneView

Simmons National Consumer Survey

Simmons is an annual survey of consumer buying habits and preferences, coordinated with demographic characteristics and with media usage and audience. Over 8000 brands are covered; cross-tabulations can be run on brands and various demographics. Psychographic data are also provided.  The library's subscription allows just two users at a time. Note that this service is available ONLY to current students, faculty, and students.
 Also, if you use this database:
--please sign off when you are finished to allow your fellow Trinity users access to it
--don't change any of the account functions under the Admin menu; this may disable access to the database!

Online help and tutorials are available at the Simmons OneView website available under the database help menu. There are also some excellent guides to the OneView software listed below.
Feel free to contact Chris Nolan to set up an appointment to learn how to use this resource.

Marketing Books (mostly in Reference Collection)

American Attitudes: What Americans Think About the Issues That Shape Their Lives

REF HN 90 P8 A527

American Generations: Who They Are, How They Live, What They Think

         REF HC 110 C6 M54

American Health : Demographics and Spending of Health Care Consumers   REF RA445 A447 2005

American Incomes : Demographics of Who Has Money   REF  HC110
I5 A647

The American Marketplace: Demographics and Spending Patterns  
REF HA 214 A512

American Men : Who They Are & How They Live  HQ1090.3 .A457

American Women : Who They Are & How They Live  REF HQ1421 .A486

The Baby Boom: Americans Aged 35 to 54   REF HN 60 R84

Best Customers : Demographics of Consumer Demand   REF HC79.C6 R87

Household Spending: Who Spends How Much on What
REF HC 110 C6 H595

The Millennials: Americans Born 1977 to 1994   REF   HQ796 .M4797

See also some of the SRDS and Advertising Age sources under the Marketing Communications tab, which provide data on particular market segments.