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MKTG 2301 Principles of Marketing   Tags: business, davis, marketing, mktg2301  

Last Updated: Feb 13, 2014 URL: Print Guide RSS Updates

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MKTG 2301




These are resources you'll need for Dr. Charlene Davis's marketing project in
MKTG 2301.  Please feel free to contact me with any questions or to set up an appointment!

Basic Resources on Companies and Industries

  • Hoover's
    Good starting point for company and industry information: company financials, major brands, top competitors. Includes links to SEC reports. Make sure you use this link to get to the premium content.
  • PrivCo
    A very good source for business and financial data on major, non-publicly traded corporations, including family owned, private equity owned, venture backed, and international unlisted companies.
  • Business Source Complete
    Our best single periodical database for business publications; good to use for articles related to company strategies, weaknesses, environmental variables, and so on.

Chris Nolan

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Chris Nolan
Contact Info
Coates Library 325E
(administrative offices)
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Office Hours:
M & Th 3-4:30, Tu 9-10, and by appointment

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