Last Updated: Feb 13, 2014
These are resources you'll need for Dr. Charlene Davis's marketing project in
MKTG 2301. Please feel free to contact me with any questions or to set up an appointment!
Good starting point for company and industry information: company financials, major brands, top competitors. Includes links to SEC reports. Make sure you use this link to get to the premium content.
A very good source for business and financial data on major, non-publicly traded corporations, including family owned, private equity owned, venture backed, and international unlisted companies.
- Business Source Complete
Our best single periodical database for business publications; good to use for articles related to company strategies, weaknesses, environmental variables, and so on.