COMM 3361: Principles of Advertising  Tags: marketing advertising media rates principles christ comapny profiles consumer spending marketing markets  

An extensive list of library reference books on the four topics of:

Consumer Spending and Characteristics

American Culture and Trends

Advertising and Marketing

Media Planning & Buying

...will help you as you prepare your Integrated Marketing Campaign.  

CLICK HERE FOR BIBLIOGRAPHY 

This guide is meant to help you and your team research all the aspects of your IMC project. Use the tabs above to access different resources--both online and in print--that will help you discover a brand's history, identify target markets, find supporting data on consumer preferences and spending, and plan media buys.

COMM library liaison Jeremy Donald will be happy to meet with you throughout the semester to help you in your research. This guide will contain the information we'll discuss in our library tour on March 13th. Use the contact information at right to set up an appointment or ask a question as you do your research. 

Have you considered searching for articles on Communication using our research databases? 

For a list of databases featuring many full-text sources on Communication , click here.